Avantgarde have designed and implemented the BSN trade show stand at FIBO (Cologne), BodyPower (Birmingham) and The Arnold Classic Europe (Madrid) since 2013.
The stand allowed consumers to try new products, meet their favourite BSN athletes and take part in a dumbell strength challenge.
In 2015 we added the taste challenge to the stand where consumers blind tasted BSN's newest product Syntha 6 Edge against two of the leading competitors and voted for their favourite. Results were pushed to the giant social screen where those in the queue could also send tweets and photos for the change to win prizes.
The MC and high tempo music, along with its unique offering, has made the BSN stand one of the most popular at every show with long queues to gain entrance.
Account Director: Julie Sexton
Designer: Sam Knight
Account Managers: Zoe Leversedge
Head of Production: Kris Love
Senior Account Executive: Sophie Barker