BSN Trade Show Stand
Avantgarde have designed and implemented the BSN trade show stand at FIBO (Cologne), BodyPower (Birmingham) and The Arnold Classic Europe (Madrid) since 2013.
The stand allowed consumers to try new products, meet their favourite BSN athletes and take part in a dumbell strength challenge.
In 2015 we added the taste challenge to the stand where consumers blind tasted BSN's newest product Syntha 6 Edge against two of the leading competitors and voted for their favourite. Results were pushed to the giant social screen where those in the queue could also send tweets and photos for the change to win prizes.
The MC and high tempo music, along with its unique offering, has made the BSN stand one of the most popular at every show with long queues to gain entrance.
Set up in 2008, Avantgarde London is part of a global network of communications agencies with a focus on experiential marketing.
The Avantgarde network is owner-managed and was originally founded in Munich in 1985.
Over 400 employees at 18 locations around the globe create outstanding brand experiences. Well-known brands have been putting their trust in our work and partnership for years.
We cultivate an innovative and creative approach. Our work is underpinned strategically through constant engagement with target groups and a thorough understanding of brands.
Avantgarde is best defined as a strategic partner for integrated, long-term brand campaign planning. Our services inject excitement into brand experience, using all the relevant channels.
Our mission: Creating Fans.