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Glanbia Trade Show Stand

07/04/2016
Experiential Agency
London, United Kingdom
9
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Agency / Creative
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Avantgarde have designed and activated the trade show stands for Optimum Nutrition at FIBO (Cologne), BodyPower (Birmingham) and the Arnold Classic Europe (Madrid) since 2010.


The latest stands have featured sampling kiosks, casein frozen yogurt samples, a jump challenge for consumers to test the power of their jump and win prizes, athlete meet and greet, selfie screen to entertain those in the queue and jet pack sampling.


The stand has proved to be one of the most popular at each of the shows with queues of up to two hours wrapping around the stand.

About Avantgarde

Set up in 2008, Avantgarde London is part of a global network of communications agencies with a focus on experiential marketing. 

The Avantgarde network is owner-managed and was originally founded in Munich in 1985.


Over 400 employees at 18 locations around the globe create outstanding brand experiences. Well-known brands have been putting their trust in our work and partnership for years.


We cultivate an innovative and creative approach. Our work is underpinned strategically through constant engagement with target groups and a thorough understanding of brands.


Avantgarde is best defined as a strategic partner for integrated, long-term brand campaign planning. Our services inject excitement into brand experience, using all the relevant channels.


Our mission: Creating Fans.

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