Avantgarde created a digital platform to educate Energizer employees and sales teams on the new Fusion flashlight range.
An interactive house was created to highlight the key USP’s of the products.
As this was a second generation of the same project, the house needed new interactive elements to appeal to those that had used the platform before. Users could navigate through the house to learn more about the benefits of the Energizer products in various situations around the home. New rooms and interactive features were added and the USB was presented in a stylish door shaped box.
Designer: Mick Bennett
Account Management: Pippa Hancock
Senior Account Executive: Sophie Barker
Account Director: Julie Sexton
Category: Home appliances, White goods
Genre: Digital, PR