Bridging the gap between the bright lights of F1 and Global Car Culture.
For the first time in F1 history, all 10 teams took to the same stage, on the same night, to reveal their cars & liveries at a star-studded night at the O2 in London for F175 Live.
PRP worked in partnership with Oracle Red Bull Racing to deliver the team's unique reveal and 7 minute show; including a 4-minute VT reminding the world, like all great sports, it's the energy of the culture that truly defines it. A story only Oracle Red Bull Racing could tell with the authenticity and edge it deserved.
To support the live show and generate further talkability for ORBR, PRP organised a huge convoy of ORBR F1 cars + Red Bull motorsports vehicles whipped through the streets of London, culminating in a fan only watch party at Red Bulls HQ in Covent Garden.