The Industry School - Training: AI for Creative Teams

A tailored workshop that empowers your team to master AI, streamline processes, and deliver groundbreaking work. This is the AI training designed to help creative teams work smarter, faster, and more collaboratively.

Bring your team together and discover how AI can enhance your workflows, boost innovation, and deliver better results. Our half-day workshop offers hands-on, team-based training that ensures everyone is aligned and ready to implement AI in your strategy, creative and operational processes.

What you’ll take away:

A deep understanding of emerging AI technologies and their potential.
Hands-on exercises will give you confidence in how to use and get most value from the core AI text and image tools.
Understanding real use cases of how creative teams are successfully using AI internally and in creative campaigns.
Clarity about data privacy and IP risks and how to mitigate them, protecting your team and business.
How to embed AI-augmentation throughout your workflow.
How to assess, prioritise, and implement AI initiatives with maximum impact.
Strategies to build an innovation-first culture.

Who should attend:

This workshop is for creative teams looking to embrace AI together. Whether you lead an agency or in-house marketing team, creative team, design department, strategy team, or creative operations, Spark Activate will equip your entire team with the AI skills they need to collaborate and innovate as one.

Creative Directors: Guide your team through AI integration to boost collaboration, creativity, and performance.
Designers: Work together to explore how AI can push your designs further, enhancing both individual and team creativity.
Strategists: Learn how AI can save time and expand you research analysis and insights.
Operations Leaders: Improve team workflows and reduce repetitive tasks, so your creative teams can focus on high-value, collaborative work.

Why attend?

Tackle your team’s hopes and fears about AI head on. When we talk to agency leaders, we often find that while they know AI is going to change our industry, they are overwhelmed by:

Understanding the real return on investment and business impact of implementing AI.
The amount of AI tools available and navigating which subscriptions to prioritise and which to invest time in get skilled on.
The risk from unseen AI usage in their agency and concerns about IP rights.
Concern that clients will begin to demand lower fees for tasks that can be supported by AI.
They are paralysed by the sheer amount of ‘AI noise’ out there without being shown relevant, practical solutions.​

​We provide this training as an In-house workshop, run for your team and aligned to your challenges and objectives:-

Open versus In-house Workshops

Open:

Our Open Workshop format is one of the most powerful aspects of our training offer. With a maximum of 12 participants, these live online sessions create a focused, friendly environment where you can connect with peers from a mix of agencies and brands. It’s a rare and valuable chance to step outside your own team and talk to people in similar roles—whether that’s strategy, client services, creative, or digital—and realise you're not alone in the challenges you face.

The beauty of the format lies in the shared experience. You’ll hear how others tackle the same dilemmas you're up against, from tricky client relationships to evolving briefs or team dynamics. Ideas are sparked, confidence grows, and by the end, you’ll leave not just with expert knowledge from our trainers, but with a sense of connection to a wider creative community facing the same pressures and opportunities as you.

In-house:

Our In-house Workshops format is ideal for brands and agencies looking to upskill larger teams with training that's completely aligned to their world. Delivered either in person or online, these sessions are tailored to your business—your goals, your challenges, your clients. It means the content lands deeper, feels more relevant, and drives immediate impact.
Running a workshop in-house also creates a unique space for your team to learn together, tackle shared issues, and build confidence as a group. Whether you're looking to sharpen creative thinking, improve briefing, or strengthen client relationships, the sessions become a springboard for bigger conversations and lasting change. Plus, with the flexibility to choose the date, format and location, this is training designed entirely around you.