The Industry School - Training: How Scope Creeps

Scope creep is the no.1 agency challenge.

It's rife in our industry and has a negative impact on people, projects and profits. From underpriced / over scoped projects, to seemingly innocent client requests that will ‘only take 10 mins’ scope creep creeps in.

In this workshop we look at typical scenarios that allow scope creep and how to approach these scenarios next time – from behavioural change and better processes.

The goal – let’s put scope creep on the scrap heap.

What you’ll take away:

An understanding of scope creep – the cumulative effect and impact
An understanding of when scope creeps in – so you recognise it next time
How to ask the right questions when your client requests a change of scope
How to confidently deal with team behaviours that encourage scope creep

Who should attend:

Account Managers, from AEs to BDs
Project Managers
Resource Managers
Operation Directors

Workshop agenda:

Scope creep, an overview
Scenarios that allow scope creep to creep in
The implications of scope creep
How to avoid it happening – behavioural change and processes​

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​For available dates or to discuss your training needs and explore the right program for you or your team, just visit our website or call ​Jo Petroccia on +44 207 323 1966.

​We run this workshop in both an Open and In-house format:-

Open:
Our Open Workshop format is one of the most powerful aspects of our training offer. With a maximum of 12 participants, these live online sessions create a focused, friendly environment where you can connect with peers from a mix of agencies and brands. It’s a rare and valuable chance to step outside your own team and talk to people in similar roles—whether that’s strategy, client services, creative, or digital—and realise you're not alone in the challenges you face.

The beauty of the format lies in the shared experience. You’ll hear how others tackle the same dilemmas you're up against, from tricky client relationships to evolving briefs or team dynamics. Ideas are sparked, confidence grows, and by the end, you’ll leave not just with expert knowledge from our trainers, but with a sense of connection to a wider creative community facing the same pressures and opportunities as you.

In-house:
Our In-house Workshops format is ideal for brands and agencies looking to upskill larger teams with training that's completely aligned to their world. Delivered either in person or online, these sessions are tailored to your business—your goals, your challenges, your clients. It means the content lands deeper, feels more relevant, and drives immediate impact.
Running a workshop in-house also creates a unique space for your team to learn together, tackle shared issues, and build confidence as a group. Whether you're looking to sharpen creative thinking, improve briefing, or strengthen client relationships, the sessions become a springboard for bigger conversations and lasting change. Plus, with the flexibility to choose the date, format and location, this is training designed entirely around you.