The Industry School - Training: How to Write an Effective Brief

In this 3-hour interactive workshop, you'll master the art of writing effective briefs that inspire creativity, align objectives, and deliver results.

Packed with practical tools, real-world examples, and hands-on exercises, this session will transform your approach to briefing, helping you communicate your vision with clarity and confidence.

Whether you're launching a new campaign or reimagining your brand strategy, learn how to craft briefs that ignite ideas and set your Brand up for success.
Get ready to brief better and achieve more!

What you’ll take away:

Understand the purpose and importance of a well-crafted brief.
Learn the key components of an effective brief.
Explore techniques to inspire clear and creative thinking.
Gain tools and templates to improve the briefing process.
Develop confidence in evaluating and refining briefs.

Who should attend:

Brand & Marketing Manager
Strategists
Client Services

Workshop agenda:

Introduction.
The anatomy of an effective brief.
Writing a brief that inspires creativity.
Collaborative briefing processes.
Measuring the success of a brief.
Closing.​

​

​For available dates or to discuss your training needs and explore the right program for you or your team, just visit our website or call ​Jo Petroccia on +44 207 323 1966.

​We provide this training as an In-house workshop, run for your team and aligned to your challenges and objectives:-

Open:
Our Open Workshop format is one of the most powerful aspects of our training offer. With a maximum of 12 participants, these live online sessions create a focused, friendly environment where you can connect with peers from a mix of agencies and brands. It’s a rare and valuable chance to step outside your own team and talk to people in similar roles—whether that’s strategy, client services, creative, or digital—and realise you're not alone in the challenges you face.

The beauty of the format lies in the shared experience. You’ll hear how others tackle the same dilemmas you're up against, from tricky client relationships to evolving briefs or team dynamics. Ideas are sparked, confidence grows, and by the end, you’ll leave not just with expert knowledge from our trainers, but with a sense of connection to a wider creative community facing the same pressures and opportunities as you.

In-house:
Our In-house Workshops format is ideal for brands and agencies looking to upskill larger teams with training that's completely aligned to their world. Delivered either in person or online, these sessions are tailored to your business—your goals, your challenges, your clients. It means the content lands deeper, feels more relevant, and drives immediate impact.
Running a workshop in-house also creates a unique space for your team to learn together, tackle shared issues, and build confidence as a group. Whether you're looking to sharpen creative thinking, improve briefing, or strengthen client relationships, the sessions become a springboard for bigger conversations and lasting change. Plus, with the flexibility to choose the date, format and location, this is training designed entirely around you.