The Industry School - Training: Proactive Client Development

The intensive half-day workshop that helps move beyond account planning and uncover techniques to create more strategic level conversations with clients and open a continuous growth cycle.

This hands-on session gives attendees practical tools to take away to drive proactive client growth.

What you’ll take away:

Techniques to move from account “manager” to a trusted advisor and strategic partner
How to assess where your client relationship is currently
An overview of useful tools for moving you up the relationship value chain
A model for focusing your mind on your client’s end goal, strategies for getting there and tactics that support that goal.

Who should attend:

Senior Account Managers
Account Directors
Business Directors

Why attend?

Ensuring your account plans are fit for purpose
Assessing & measuring client relationships
Developing an annual & multi-year view with your clients

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​For available dates or to discuss your training needs and explore the right program for you or your team, just visit our website or call ​Jo Petroccia on +44 207 323 1966.

​We run this workshop in both an Open and In-house format:-

Open:
Our Open Workshop format is one of the most powerful aspects of our training offer. With a maximum of 12 participants, these live online sessions create a focused, friendly environment where you can connect with peers from a mix of agencies and brands. It’s a rare and valuable chance to step outside your own team and talk to people in similar roles—whether that’s strategy, client services, creative, or digital—and realise you're not alone in the challenges you face.

The beauty of the format lies in the shared experience. You’ll hear how others tackle the same dilemmas you're up against, from tricky client relationships to evolving briefs or team dynamics. Ideas are sparked, confidence grows, and by the end, you’ll leave not just with expert knowledge from our trainers, but with a sense of connection to a wider creative community facing the same pressures and opportunities as you.

In-house:
Our In-house Workshops format is ideal for brands and agencies looking to upskill larger teams with training that's completely aligned to their world. Delivered either in person or online, these sessions are tailored to your business—your goals, your challenges, your clients. It means the content lands deeper, feels more relevant, and drives immediate impact.
Running a workshop in-house also creates a unique space for your team to learn together, tackle shared issues, and build confidence as a group. Whether you're looking to sharpen creative thinking, improve briefing, or strengthen client relationships, the sessions become a springboard for bigger conversations and lasting change. Plus, with the flexibility to choose the date, format and location, this is training designed entirely around you.