BEST Breakfast x Sidemen - Best Breakfast Serves Up a Viral Hit with Tesco Launch
When Best Breakfast made its debut in Tesco, the goal was simple: get people talking, get people trying, and make it the most hyped cereal brand on TikTok. To do it, we teamed up with 40 TikTok creators, a mix of mid-tier favourites and macro influencers with serious reach, all ready to shout about the launch in a way that felt fresh, fun, and completely native to TikTok.
The brief? Build excitement, show off the product, and make it clear — this isthebreakfast everyone should be starting their day with. From playful unboxings and taste tests to morning routine vlogs and ‘cereal rankings,’ creators made Best Breakfast the star of their content, fuelling conversations in comment sections and driving Tesco runs across the country.
And the results? The campaign clocked over 3.3 million organic viewsand more than 300,000 likes, proving just how powerful creator-led storytelling can be when it’s done right. Audiences loved the playful, down-to-earth way the product was introduced - no forced ads, just good vibes, great reactions, and bowls of Best.
The success of the launch didn’t stop there. Off the back of the campaign’s momentum, we went on to partner with Best Breakfast for the following six months, building on the virality and keeping the buzz alive on TikTok. It’s the kind of launch every new brand dreams of - one that gets people talking, sharing, and snacking.
