Barebells - From Runs to Routines, TikTok’s Snacking on Barebells

​When Barebells set out to drive awareness for their delicious, protein-packed snack bars, they knew TikTok was the perfect place to spread the word. The aim was simple: position Barebells as the ultimate on-the-go snack that fits seamlessly into busy, everyday lifestyles.

To bring this to life, we partnered with 24 creators across TikTok - a mix of micro and mid-tier talent, with a few macro names sprinkled in. Each creator was carefully chosen for their ability to share authentic, relatable content that would naturally weave Barebells into their day-to-day routines.

The brief was clear: show how Barebells can keep up with your life. Whether it’s a post-run refuel, a desk-side pick-me-up, or a snack between meetings, Barebells was the perfect grab-and-go option.

The result was a campaign that felt real, unforced, and perfectly in tune with the creators’ audiences. From unwrapping a bar on the move to stashing one in a gym bag or glovebox, the message was consistent - Barebells are always ready when you are.

Across the campaign, content generated over 275,000 views, driving home the convenience and versatility of the product in everyday life. Audiences connected with the easy, snackable format of the bars and the creators’ genuine enthusiasm for a treat that’s both tasty and packed with protein.

We helped Barebells carve out a space on TikTok as the go-to on-the-go snack, without ever feeling like an ad.​