La Roche-Posay - Club La Roche-Posay

Production company Untold Fable served up a social-first campaign for Anthelios UV Pro Sport, pushing beyond traditional sunscreen marketing with U.S. tennis talent Taylor Fritz, Madison Keys, and Frances Tiafoe – along with Noah Beck, Sabrina Brier, Cyrus Veyssi and Dr. Muneeb Shah. The goal was to drive awareness and educate on sun-safe behaviour, and showcase product superiority through LRP’s medical heritage.

From polished brand films to playful, trend-led content, we captured 70+ assets across two locations in a single day.​