The Birmingham Zoo - The Birmingham Zoo Cougar Crossing

The Birmingham Zoo engaged Lewis to create a platform that drives audience admission and membership/event attendees, and increase awareness of the Zoo, while helping to create a positive environment for future zoo development initiatives.

​COUGAR CROSSING

The Zoo celebrated 70 years with a new habitat opening - Cougar Crossing houses two cougar cubs and two bobcats. Lewis wanted to build anticipation and awareness of this historic opening with larger-than-life activations. A billboard gradually revealed what species would be joining the Zoo. A giant present was seen (and heard) driving around Birmingham, accompanied by a 7 foot tall birthday card, signed by Zoo well-wishers and animals alike!While Cougar Crossing is now open and Birmingham welcomes its newest residents, the party has only just begun, so stay tuned for more!​