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St. George 'Power of Thumbs - Cardless Cash'

Photoplay Films director Scott Otto Anderson has recently directed #PowerofThumbs for St. George Bank to promote its everyday banking account via Saatchi & Saatchi Sydney. In this content campaign the spotlight shines on a digit that has too long been in the shadows; finally giving the overlooked thumb its due. 'Power of Thumbs' is a campaign that consists of 8 content films and sees a host of hero thumbs talk through the banks’ helpful everyday account app features, such as Cardless Cash, SMS alerts and tech innovations like the Fingerprint Login and Apple Watch app. It suggested that everyday banking is now so simple that even your thumb could do it. The director, Scott Otto Anderson, tapped into a world of puppet-inspired thumbs and detailed whacky miniature sets, including a French patisserie, a city gym, and a science lab. Anderson cast improv comedy actors in each ‘thumb role’ with hilarious results, saying “We cast real people from an improv comedy background and got them to act out with their actual thumbs whilst they were under the table, this really landed the humour much more than a VO booth.”

Creative Agency

Copywriter: Guy Hobbs

Art Director: Pierre-Antoine Gilles

Producer: Paul Johnston

Executive Creative Director: Mike Spirkovski

Senior Business Director: Suzanne Leddin

Managing Director: Toby Aldred

Production Company

Production Company: Photoplay Films

Director: Scott Otto Anderson

DOP: Daniel Ardilley

Producer: Oliver Lawrance

Production Designer: Virginia Mesiti


Editor: Simon Njoo

Post Production / VFX

Post Production Company: FSM

Producer: Tina Braham

Visual Effects: Howard Hill


Sound Production: Nylon

Category: Credit cards, Finance/insurance

Genre: Digital