Flora Food Group - I Can't Believe We Don't Know You Better

Facing intense competition in the booming plant-based foods market, I Can’t Believe It’s Not Butter aimed to revitalize customer engagement and streamline its media strategy. The campaign, I Can’t Believe We Don’t Know You Better, leveraged first-party and zero-party data to deepen audience connections, increase purchase intent, and enhance media spend efficiency.

Through a personalized, cheeky, and interactive approach, the campaign captured consumer preferences, transforming the brand’s communication strategy while building stronger relationships with its audience.

​I Can’t Believe We Don’t Know You Better blended humor, data insights, and personalization to create a highly effective and memorable campaign. By engaging consumers in a playful way and leveraging the power of first-party data, the campaign not only enhanced customer loyalty but also delivered measurable business results and cost efficiencies.