MG motors Egypt - Well known. Even if not owned.

Car prices in Egypt are higher than ever, and for many, owning a car feels out of reach.

But when MG launched its new range, it wasn’t just about selling cars — it was about making the dream possible again.

These cars?

People know them.

People love them.

Even if they don’t own them.

So we created a campaign to show just how iconic MG is — through real, relatable moments that prove everyone knows these cars by heart.

We even tapped into how Egyptians talk about cars — like true salespeople.

Everyone knows the specs, the features, the price — as if they’re ready to sell it themselves.

That’s how familiar MG has become.

Not just a car. It’s part of the culture.

Well known. Even if not owned.