Cheerful Twentyfirst X Stagwell X TEAM - Sport Beach

Cheerful Twentyfirst X Stagwell X TEAM - Sport Beach​

International marketing network Stagwell challenged us to cement their brand as a leading and innovative marketing group on a global stage.

Together, our teams galvanised sport and fandom to curate Sport Beach - an experience that broke the typical networking mould and saw business born out of play.

Our Approach

Sport is a universal language.
‘Play’ has a unique ability to disarm the audience.

Those were the guiding principles behind Sport Beach.

Building on the year on year success of 2023, our unique activation brought fans out of the stands and into the game itself to break down barriers and build long-lasting partnerships right there, on the court.

C-suite marketers could be found playing ball with NBA stars whilst A-list delegates worked out alongside NFL legends. On and off the court strangers became teammates, allowing brands and athletes to team up like never before.

The Impact

6.4 Billion earned media impressions.
7,434 Guests attended the event, making Sport Beach the epicentre of the Cannes Lions Festival.
Over 160+ content studio interviews were conducted onsite, with 32 additional main stage panels celebrating 170+ speakers.
30 top athletes were featured across the week, drawing significant audience and media attention and adding star power to the event.