Cheerful Twentyfirst x YouTube - Unboxed

Cheerful Twentyfirst x YouTube - Unboxed​

With a constant stream of competitive advertising platforms hot on their tail, YouTube needed to remind media buyers why they are the UK’s no.1 commercial AV platform (Enders Analysis, 2023).

We created the ultimate experience—inside a London club venue— to demonstrate YouTube’s unbeatable creativity, innovation and effectiveness, strengthen relationships with brand and agency customers, and solidify YouTube as an essential player in every ad plan.

This Audience

YouTube Ads were targeting a critical buyer audience of mid-weight to senior marketers from top media agencies. We identified them as a largely millennial audience, meaning there was a natural appetite for experiential storytelling.

Inspired by the science of a three-act story structure, we took over a club to create a fully immersive product experience to excite, educate, and connect.

The Impact

A staggering 84% of attendees reported intent to increase their ad spend with YouTube following the event.

95% of attendees agreed that:
YouTube was a creative canvas for their advertising campaigns
The event had enabled them to understand how YouTube could help them achieve their marketing objectives