The campaign aimed to drive awareness and excitement for the HSBC SVNS event in Singapore (April 5–6, 2025), targeting travellers and sports fans ahead of the tournament. By spotlighting SVNS’ unique mix of world-class rugby, music, and entertainment, the campaign helped build buzz and boost attendance. With support from Vistar Media’s Creative Studio, SVNS deployed a 3D anamorphic creative on the iconic Ten Square screen—delivering an eye-catching, immersive experience that captured the dynamic energy of the festival both on and off the pitch.