Plum Life Insurance - Designing an industry-disrupting Insurtech brand from scratch

​Flynn designed a disruptive brand identity and a world-class B2B website experience for Plum Life, an Insurtech startup that helps agents focus more on taking care of their clients and growing their pipeline and less on admin. The new look and online experience resulted in a 19% increase in conversion rate (without any paid media support) and a 45-point lift in Net Promoter Score (the industry average is -20 NPS).​