Reese Pharmaceutical - Quickly ramping new product sales on a tight budget

Reese Pharmaceutical is a family-run pharma company that has always developed drugs for other brands and private label. In 2024, they were gearing up to launch their own branded OTC product: ColoTest®, a Fecal Immunochemical Test (FIT) that can detect early warning signs of colon cancer. We were hired to help ColoTest® creatively stand apart from big spenders and drive sales at Amazon and Walmart. Now with several months of optimization across paid search, social, and influencer, we are driving sales and profitability up while helping our client break ground with new retailers, channels, and platforms. After just three quarters of growth, ColoTest® secured the position of #1-selling colon health FIT test on the market (Source: Nielsen).