The Minderoo Foundation - Sick of Plastic - OOH 'Malaysia'

Minderoo Foundation has turned heads on the international stage with a confronting new campaign detailing the human health impacts of the world’s rampant proliferation of plastic production.

Part of Minderoo Foundation’s advocacy for a Global Plastics Treaty, ‘Sick of Plastic’ was designed to remind international delegates of what’s truly at stake—the health of their children and grandchildren.

Developed in partnership by Minderoo’s Advocacy & Engagement team, Mediahub and Berlin Creative, the campaign strategically targeted country delegates and key decision-makers at major international events leading up to the Treaty’s pivotal negotiating session in South Korea (INC-5), including CHOGM in Samoa, BIOCOP16 in Colombia, and the G20 Summit in Brazil.

For more information visit the campaign’s website.