The Voice Referendum - Groom-A-Boomer - Film

Australia couldn’t figure out 'The Voice' referendum:

‘Don’t Know? Just Vote No.’

After months of exhaustive debate on whether or not First Nations people should have a voice to parliament, this is where we were. Confused.

That slogan resonated most with older Australians, with the polls showing 3 out of 4 over 55’s intending to vote ‘No’ in October.

So we asked the rest of Australia to ‘Groom-A-Boomer’.

A comedic campaign about all the ways you can convince your parents to VOTE YES. We let some of the pressure off this heated topic, and invited Australians to sit down and have a yarn with their oldies.

This film sparked many important conversations in Australian homes, but on October 14 our country collectively voted not to enshrine The Voice in our constitution.

Results:

$0

100% Pro-Bono

250,000 views Tiktok in 3 days

6th Most Viewed Political Topic Across the Fairfax media group

176 Newspapers worldwide ran the story