Kitchen Warehouse - High Fryer - eDM

THE SEVEN HUNDRED METER SCROLL

7000 pots & pans end up in Australia landfill… DAILY!

To demonstrate the scale of this environmental issue, we stacked every one of them vertically in an eDM.

An approximate 700 meter high tower was the result, and customers were able to scroll all the way to the base where they learnt about a new recycling technology for processing pots & pans. Here, they could click through to their nearest depot (Australia-wide stores) and begin their own kitchenware recycling journey.