senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

NZ Hops - Brand Identity

NZ Hops
03/04/2025
5
Share
SIGN UP FOR OUR NEWSLETTER

Before beer, there’s the Bract.

NZ Hops is a cooperative of master growers from the Nelson region, with over 150 years of experience. They needed a brand identity to reinforce their rightful position as innovative industry leaders.

Our eyes turned to the bract. It’s the part of a hop that acts as a shield by interlocking with other bracts, protecting the aromatic magic beneath the shell.

It’s a perfect metaphor to describe the New Zealand Hops cooperative - a group of growers, coming together to nurture and fiercely protect the magic they’ve cultivated for over a century and a half.

The shield-like profile talks to the brand's strength and tenacity, but also speaks to the heraldry of past ancestry. While the refined, cleaner-lined form speaks to innovation. The Bract is flexible, easily identifiable on packaging and B2B collateral, and looks great when motion is applied.

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0