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Adult Swim Idents

14/03/2016
Design Studio
London, United Kingdom
9
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Music / Sound
Animation
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Art&Graft were tasked with designing and developing a series of eight idents for Adult Swim with an almost entirely open brief. The films introduce a tech-savvy Granny with serious attitude. Bored in her mundane world, she decides to take a trip into virtual reality. The idents come alive as they delve into hyped-up scenes of retro gaming with a flurry of colour, sound and pixels. It was important to tap into the surreal visuals that Adult Swim is known for but doing so in a way that could sustain interest over eight sequences. The love story that develops with our video-gaming granddad gives the series a wider narrative that viewers can follow between their favourite shows.
About Art&Graft

Art&Graft is a motion-led design studio founded by creative director Mike Moloney.


We create outstanding animation and motion; a combined creative vision to craft intelligent, original work. Our name reflects the philosophy that underpins everything we do — exceptional creative concepts realised through the painstaking attention to the tiniest of detail.


We are a permanent team of design specialists and producers allowing you to work closely with the actual creative talent from an early stage. A creative collaboration that ensures something unique, not just another generic look-a-like.


This refined approach allows you to create ambitious, genuinely bespoke work that will get you noticed.

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