Seagram's VO has an authentic origin story, dating back to 1914. It was created as a special blend from Joseph Seagram to his son Thomas as a wedding gift. This become the backbone to our story, an own-able RTB for the brand. We leveraged historic photos and stunning product imagery.
The product had not yet been manufactured, CGI was important to the Brand. Polymath was awarded the RFP with our strong background in CGI and creative concepts that built upon, and challenged, the provided script and idea.