Suntory - Dare to be Different League - Annual sales kick-off

​We recently teamed up with our friends at Suntory and CPM to bring their bold vision of daring more and dreaming big to life. Hosting the event at the legendary Leicester Tigers stadium, we aimed to infuse the spirit of high-performing sports teams into our conference theme and content. Thus, the Dare to be Different League was born, featuring an immersive blue thread theme that ran throughout the event.

Like any major sporting tournament, we wanted the event to be fast-paced and high-energy, and we dared to be different in countless ways. Imagine an improv rapper MC, game show-style content sessions, HAKA energiser, a fab speaker the legendary David Meade who doubled as a psychologist, mind reader, and even magician. The event culminated on day one with a DJ set from the notorious Jaguar Skills, who embodies this ethos with his unique DJ style.

Day Two was just as energising, kicking off with a Big Breakfast Rave hosted by none other than Denise Van Outen who has dared to be different her whole career starting with a breakfast format that turned traditional daytime TV on it's head. ​