Federation Francaise de Cardiologie - New Campaign

A Playful Ode to a Beating Heart

For the Fédération Française de Cardiologie, we partnered with Birth to craft an ad that transforms everyday moments into a celebration of movement. The narrative follows a dynamic conductor as she guides an orchestra through a day where every scene unexpectedly bursts with energy. From a bustling rehearsal stage to a lively bar meet-up between old friends, each vignette transforms the ordinary into an invitation to move.

With playful, cinematic storytelling, the ad challenges the norm of sedentary living. A stolen chair here, a stool upended there—each mischievous moment reminds us that while life offers plenty of seats, true vitality comes from staying in motion. The message is clear: our hearts are meant to beat, to move, to live intensely. Chairs might be comfortable, but they’re overrated—so get up and let your heart take the lead.

CLIENT - Federation Francaise de Cardiologie 

AGENCY - Ici Barbes 

PRODUCTION - Birth

DIRECTOR - Matvey Fiks

DOP - Alexander Khudokan

PRODUCTION DESIGNER - Greta Vileikytė

STYLIST - Juozas Valenta

PRODUCTION SERVICE - MAGIC