Unilever - Dirt is Good - MOA Whiteness

A sensory experience, this film will make you crave Omo’s new laundry detergent!

Visually very powerful, every frame brings out the product’s freshness and whitening power thanks to high-speed and dynamic shots.

Bold camera movements and daring axes show the audience the strong and effective power of cleanliness the product has on fabrics. Lights and color palettes are masterfully used to strengthen the feeling of freshness and fragrance.