Intel - AI-Assisted Artists

Intel collaborates with popular bands Secondhand Rose and Nova Heart, winners from the music variety show “The Big Band 3”, to infuse creativity and fun into content creation. Experiencing the awe-inspiring Intel Evo Ultrabook, powered by AIGC technology.

From crafting scripts to designing visuals, the computer powered by AIGC showcased an impressive ability to blend diverse styles in commercials. Meanwhile, the creative team highlighted the importance of brands staying true to their unique styles, staying relevant, and embracing new opportunities for future innovations.

With 63 million views and 2 million social media engagements, the videos made a significant impact. Searches for Intel Evo on Douyin and JD increased by 210% and 24%, respectively. Furthermore, Intel’s JD eCommerce platform recorded 3.8 million visits.