Wolverine - "Out Do Every Day" | Brand Platform

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Wolverine has been around for well over a century – because they give those who DO one simple thing…Confidence. Confidence to OUT DO whatever needs doin’, so they can build the lives they yearn for. And while a lot has changed over the decades, it’s the things that need doing that haven’t. Nails might not be forged by hand anymore, but it still takes a steady hand to hammer ‘em in. Today’s job sites can look like a science project, but the mud still runs deep. And while there’s tools for every trade, the most important ones – are still attached to our legs.