IMG - Gold Super Gate for Winter Wonderland

When IMG asked us to create a supergate for Winter Wonderland, there was only one answer.

To embody the festive spirit, we created a Bavarian-inspired gold gate that was nothing short of magic, setting the tone for guests entering the UK's most iconic Christmas event: Winter Wonderland. 

IMG wanted to elevate the guests' arrival experience, building excitement for the evening ahead. The brief was simple: 'create a stunning gateway that impressed, and immersed, visitors in the Christmas spirit before entering the park.

Creative Concept

Our vision was a grand Bavarian-style entrance, taking inspiration from traditional alpine villages, complete with timber-framed structures, embellishments, garlands and wreaths.

But this wasn’t magic enough. We needed to take it up a notch.

The Delivery

Alongside our in-house creative fabrication team, Bearded Kitten Studios, we poured months of designing, crafting, making and engineering into bringing Gold Gate to life. 

To make guests feel transported to a Bavarian village, we needed moving and interactive elements.

Every window told a story, animated with festive scenes of joyous families and Christmas celebrations. The gate was sparkling with shooting stars, festive melodies and a spinning Ferris Wheel. The centrepiece was a towering bell tower with chiming bells and a peeking cuckoo every 15 minutes to greet visitors.

Over 3.4 million guests passed through the gate, stopping to admire and take photos and videos, with the gate becoming an attraction in itself. 

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