Dior - Driving awareness and foot traffic using programmatic DOOH

For this campaign, the objective of increasing awareness and recall of Dior Sauvage was implemented. With product trial an important driver of fragrance purchases, the campaign also aimed to drive foot traffic into store. The campaign ran across the important gifting period of Father’s Day.

This campaign ran across 28 screens in Sydney and Melbourne, with the selection of assets planned through GroupM Sightline’s journey tool.