American Express - Multi-channel campaign combining programmatic DOOH and mobile retargeting

​AMEX platinum card is one of the most premium in market. This campaign aimed to reinvigorate the perception of the platinum card and its fantastic benefits to high value applicants. Mobile retargeting was deployed alongside prDOOH with Mobilewalla, sharing AMEX to those audiences exposed throughout the broadcast activation. Certain locations were geofenced, whereby audience devices seen in proximity to campaign assets during the period were retargeted.​