Mars© - Multi-channel campaign with weather-targeting and day-parting

THE CHALLENGE

Mars© wanted to differentiate itself in the competitive confectionery market as it faced challenges from dynamic competitors and evolving consumer tastes.

THE OBJECTIVE

This campaign aimed to refresh Mars©'s brand image, positioning it as the go-to reward for everyday achievements.

THE SOLUTION

The campaign deployed audience targeting, proximity targeting to place ads near points of purchase, contextual triggers, scalable individual targeting, weather targeting, and day-parting. Creative possibilities were almost limitless from the integration of 1st and 3rd party data.