Drinkaware - Here's to change

Bonfire has launched a new campaign to encourage mindful drinking in Ireland.

The core piece of the campaign is a thought-provoking film featuring the Dublin-based Hip-Hop artist Nealo.

Shot on location in Dublin, the result is an earnest and inspiring call-out to embrace positive change.

“Life can be beautiful. Change can be powerful. Be kind to yourself.”

The beautiful film, directed lovingly by Leo Hynes, is gaining significant traction and discussion on social channels.