Gymshark - UK athletic-wear brand launches across new spectacular screen, in a programmatic first

UK athletic-wear brand Gymshark, launched their first US campaign and first ever prDOOH campaign in Los Angeles. 

As the first brand to utilise Branded Cities’ newest Spectacular screen at The Moxy programmatically, Gymshark targeted adults of all abilities between the ages of 18-34 to position themselves as an inclusive sports brand and gain brand awareness. 

This new positioning and new slogan, “Every Strong Belongs,”  featured creative to highlight people with all body shapes further emphasizing their inclusive nature.