McDonald's - McCrunchy Chicken

Be ready for some crispiness with the new McDonald’s McCrunchy Chicken!

Juicy and crunchy, appetizing and tasty, the ingredients are a priority for demo director Jacek Szymanski. With a selective focus on each element, the light is natural and precise, but still playful and attractive with contrasts of light-shadow.

The macro shots emphasize the crispness of the chicken breast, the real star of the film, and the slow motion and energetic editing create a dynamic and lively commercial.