USHER - Past, Present, Future Tour

​For Usher's "Past, Present, Future" tour, the Good Company team transformed a massive, automated LED cube into a living, evolving character. This cube not only served as a set but became a central storytelling device, guiding the audience through different stages of Usher’s career. From recreating a 14-year-old Usher dancing to “Call Me A Mack,” to projecting a futuristic interview with an older Usher in 2044, reflected Usher’s journey through time.

Using a mix of analog effects and AI, the cube took on various shapes and functions, seamlessly integrating into the narrative. It became a room, a strip club, a stage, all while transforming through interactive content, maintaining a dynamic energy throughout the show.

The cube and our content together highlighted Usher’s evolution—physically, musically, and metaphorically—taking audiences on a spectacular ride through his career.

Check out more of the tour HERE.