Eventbrite - Eventbrite Rebrand

​Eventbrite’s new look, designed by BUCK. As demand for experiences and authentic connections continues to grow, Eventbrite, a leading global events marketplace, invited BUCK to transform their brand. We designed an electrifying brand system that redefines the entire Eventbrite ecosystem for the next generation of event-goers and organizers — from tone of voice to logo, from photography to typography, from top to bottom. 

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​At the heart of Eventbrite's refreshed brand is "The Path" – our dynamic new mark symbolizing the event journey, from discovery to memory-making. As a brand powered by a vibrant and diverse community of event organizers and attendees, The Path is customizable, designed to come to life in unique community expressions. We infuse it with visual elements that capture the essence of different communities – vibrant, delectable treats for the foodies, lush leafy patterns for plant lovers, dynamic musical instruments for live music fans, and colorful artistic swirls for creative souls. Each playful adaptation transforms The Path into a living reflection of community identity, while maintaining its role as a universal symbol that invites everyone to connect around what they love most. 

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We’ve also reimagined the iconic Eventbrite orange and introduced a new color palette with vibrant complementary hues, energy auras featuring expressive neon gradients, custom illustrations, and bold typography. 

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These components can be flexibly combined across all brand touchpoints, from digital platforms to out-of-home campaigns and event promotions, creating a cohesive yet adaptable visual language. 

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See more on buck.co/work/eventbrite ​