Honda - Keep Up

We worked with ManvsMachine to create this all CG spot for Honda. A fast paced reading TVC with a great creative behind it from Wieden + Kennedy.

Our role was to carefully recreate the infamous salt flats at Bonneville, a renowned proving ground for the pursuit of speed. We used the built 360 environment as our platform to place and animate a range of Honda products which became the main features in this vast custom constructed landscape.

The challenge here was to ensure this was a compelling and convincing motion piece in a widely recognised setting. Much of this came down to the detailing in the smoke and debris simulations generated here in the studio.