Netflix - Promoting The Irishman with Ralph Creative & Pan Up Productions
Few films capture the weight of history, loyalty, and betrayal quite like The Irishman. Martin Scorsese’s sweeping crime epic, starring Robert De Niro, Al Pacino, and Joe Pesci, tells the decades-spanning story of Frank Sheeran, a hitman entangled in the powerful forces of organized crime and American politics.
To support the film’s release, Netflix entrusted Pan Up Productions and Ralph Creative to create compelling promotional content that reflected the film’s cinematic style and themes. The goal was to craft engaging visuals that complemented The Irishman’s storytelling and connected with its audience.
Led by director Taylor E. Washington, the team developed content that aligned with the film’s tone and aesthetic. Working alongside creatives Ambrose Eng, Helen Cassell, Victoria Ratermanis, Adam Roberts, Michael L. Andrade, Sofar Sounds, Jay Goodman, Robert Ravenscroft, and Emmett Kerr-Perkinson, the production aimed to maintain the authenticity and atmosphere that made The Irishman so impactful.
Promoting a film of this scale meant carefully balancing cinematic elements with effective marketing. The team worked to ensure that each piece of content felt connected to the film while serving its purpose in engaging audiences.
For Pan Up Productions, this project was an exciting opportunity to collaborate with Netflix and apply thoughtful visual storytelling to film marketing. Through creative direction and production expertise, Ralph Creative and Pan Up Productions helped extend The Irishman’s presence beyond the screen in a way that felt true to its narrative. The team is grateful to Netflix for trusting them to help bring this vision to life.
We believe that great things happen when talented and passionate individuals come together. Our team is made up of seasoned creatives who have honed their skills on film sets in the sweltering Texas heat, traveled the world shooting music videos, and worked on campaigns with top agencies across New York City, Austin, and Los Angeles.
We're not just content producers – We're inventive storytellers who can turn even the most complex ideas into compelling narratives. We love taking on big challenges and turning them into memorable and impactful moments, whether it's a video, print, digital, experiential, or broadcast project.
Our portfolio is as diverse as the talent we bring to the table, ranging from award-winning narrative films and music videos to commercials, branded content campaigns, and everything in between. We take pride in executing an eclectic variety of work and bringing our clients' visions to life in unique and unexpected ways, always pushing the limits of what's possible and delivering exceptional results.
What sets us apart is not just our technical prowess, but also our shared experiences and enthusiasm for developing high-quality work. We're a group of individuals who are passionate about what we do, and we bring that energy to every project we undertake.
Though we're based in NYC, Austin, and L.A., we're always down for an adventure and love exploring new places. We're not just here to work – we're here to connect, collaborate, and create something amazing together. And if you're ever in the neighborhood, we're always down to grab a coffee and chat about your next big idea.
If you're looking for a team of dedicated and talented creatives to bring your vision to life, drop us a line.
