Netflix - Promoting The Irishman with Ralph Creative & Pan Up Productions

Few films capture the weight of history, loyalty, and betrayal quite like The Irishman. Martin Scorsese’s sweeping crime epic, starring Robert De Niro, Al Pacino, and Joe Pesci, tells the decades-spanning story of Frank Sheeran, a hitman entangled in the powerful forces of organized crime and American politics.

To support the film’s release, Netflix entrusted Pan Up Productions and Ralph Creative to create compelling promotional content that reflected the film’s cinematic style and themes. The goal was to craft engaging visuals that complemented The Irishman’s storytelling and connected with its audience.

Led by director Taylor E. Washington, the team developed content that aligned with the film’s tone and aesthetic. Working alongside creatives Ambrose Eng, Helen Cassell, Victoria Ratermanis, Adam Roberts, Michael L. Andrade, Sofar Sounds, Jay Goodman, Robert Ravenscroft, and Emmett Kerr-Perkinson, the production aimed to maintain the authenticity and atmosphere that made The Irishman so impactful.

Promoting a film of this scale meant carefully balancing cinematic elements with effective marketing. The team worked to ensure that each piece of content felt connected to the film while serving its purpose in engaging audiences.

For Pan Up Productions, this project was an exciting opportunity to collaborate with Netflix and apply thoughtful visual storytelling to film marketing. Through creative direction and production expertise, Ralph Creative and Pan Up Productions helped extend The Irishman’s presence beyond the screen in a way that felt true to its narrative. The team is grateful to Netflix for trusting them to help bring this vision to life.