VISA - Powerful Promotions Made Easy

Visa needed a scalable way to engage consumers outside of traditional banking interactions, encouraging desired behaviours like increased contactless usage, travel spend, and everyday transactions. The challenge? Creating a seamless, rewarding experience that drove engagement while collecting high-value consumer data.

By leveraging Visa’s Global Promotions Engine, we activated 31 campaigns across 27 European markets, delivering over 1 million entries and collecting 691,978 unique consumer data points in just one financial year.

A gamified approach to data-driven consumer engagement

We developed Visa’s bespoke Global Promotions Engine, designed to turn transactions into rewarding moments for consumers. Whether through simple entry mechanics or dynamic gamification experiences, this platform provided a seamless way to drive behaviour change and capture first-party data at scale.

Engaging consumers in a meaningful way

Rather than relying on traditional acquisition methods, we focused on habit formation and incentives, rewarding consumers for real-world spending behaviour. The engine offered a frictionless user experience, built to operate at the highest level of digital security, ensuring trust and compliance.

A foundation for long-term impact

Our Smart Craft approach delivered a promotion engine that could evolve with market trends, optimising Visa’s campaigns in real time to outperform traditional consumer engagement strategies. With a model that scales across regions and objectives, Visa is now leveraging this platform to drive deeper connections with consumers while continuing to build an ever-expanding data ecosystem.