Shower and Glow
St. Tropez are leaders in market, but to cement that position they needed to be more accessible to the two segments of audience who aren’t currently engaged with the brand. ‘Tan Virgins’, who are intimidated by fake tan and worried about looking streaky, orange or unnatural and ‘Busy Consumers’, who have little time to fake tan and therefore need something that can fit into their daily routine.
We helped St. Tropez disrupt the tanning category with their new product launch for their innovative In Shower lotion by creating a launch strategy and creative idea that focussed on not only the ease of using the new product, but the confidence that comes when you have a sun-kissed looking glow.
We’ll fight your corner! A strategic creative agency for challenger brands that want to punch above their weight. Fiercely Integrated. Our parent company is the globally recognised and awarded agency network, Hakuhodo Inc, giving us the ability to operate with global scale, delivering best in class technology as well as building revenue generating IP for clients. We put an enormous value on the power of relationships, which to us means commitment, clear objectives and a sense of fun, bringing an average client tenure of 8 years.