Samsonite - Year of Tiger, Digital Campaign

For Samsonite’s 2022 Chinese New Year Campaign, SuperPixel created a dynamic digital media experience celebrating the Year of the Tiger.

Inspired by the tiger’s strength, resilience, and bold spirit, we crafted visually striking content that blended tradition with modern elegance. Through engaging storytelling, sleek animations, and captivating designs, we brought Samsonite’s message of power and prosperity to life across digital platforms.

This campaign wasn’t just about celebration—it was about traveling into the new year with confidence and style.