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Butter Music + Sound Crafts a Smorgasbord of Diversity for Bud Light

01/03/2016
PR Agency
Los Angeles, USA
28
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Agency / Creative
Production
Music / Sound
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Butter Music + Sound joins forces with W+K New York and Caviar LA directors Neal Brennan and Evan Goldberg to visualize America’s diversity through the eclectic range of culinary options at our fingertips in the new :30 “Bud Light Party: Food Truck” for Bud Light that debuted on last night’s Oscars. In the spot, Bud Light Party political candidates Amy Schumer and Seth Rogen are joined by actor and “Super-delegate” Michael Peña in exploring America’s diversity through a “Korean taco of togetherness,” an “everything bagel of unity,” a “gumbo of coexistence” and more, until the spokespeople simply cannot handle any more melting pot references – or food in their stomachs. The spot was a relevant and timely addition with the diversity discussion surrounding this year’s all-white class of Oscar nominees. About Butter Music + Sound Butter Music and Sound is a creative sonic collective committed to maximizing the impact and effectiveness of music and sound design for moving pictures and environments.
About Press Kitchen
Press Kitchen is a woman-owned PR boutique providing creative strategy to elevate brands and drive business development. Serving clients at the intersection of advertising, technology and entertainment, the bicoastal agency helps companies reach the next level of growth, visibility and prestige. Press Kitchen’s team is passionate about cultivating strong media relationships and finding impactful ways to tell client stories.


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