Heineken 0.0 - The One For The Road Bar
A traditional bar experience at a series of very non-traditional locations became the catalyst for consumers to challenge conventions around beer consumption.
A custom-made bar popped up at some of Ireland’s most picturesque locations, rewarding thirsty hikers with a very unexpected, freshly poured pint of Heineken 0.0 to enjoy with some unforgettable views.
