Inspired by the Italian tradition of Aperitivo, this campaign featured an evening of dinner, drinks, and light-hearted conversation, with surprise celebrity guests acting as the focal point of the conversation. Attendees enjoyed the ambiance, sharing laughter, and discussions, and savouring Italian-inspired dishes and drinks. The campaign was amplified through a partnership with Virgin Media, resulting in a captivating 3-part TV mini-series that showcased these remarkable events.