Paramount - South Park 25 Year Anniversary

We drove awareness and trial to launch South Park: Snow Day! through a pop-up gaming experience in five international markets: London, Munich, Mexico City, São Paulo, and Tokyo. The pop-up stores were located in high footfall areas, inviting fans to trial a demo the game on one of 12 stations, as well as entering a competition to win a custom Snow Day! Xbox and special edition goodies.  

The experience included the opportunity to buy exclusive South Park merchandise and other consumer touchpoints like a snowball toss and photo ops with 3D-printed characters.