Netflix - Axel F Launch

We produced an unmissable 5m x 3m retro-styled boombox promoting the new Netflix release of Beverly Hills Cop: Axel F. It took centre stage in well-known locations across London, Manchester and Edinburgh. The interactive boombox played iconic tracks from the original 1984 film, creating a nostalgic connection for fans and building anticipation for the new release. Following the success of the boombox, we were tasked with creating a global toolkit for Netflix to reproduce the boombox in USCAN, LATAM and APAC, taking the UK-led activation global.