Netflix - Axel F Launch
We produced an unmissable 5m x 3m retro-styled boombox promoting the new Netflix release of Beverly Hills Cop: Axel F. It took centre stage in well-known locations across London, Manchester and Edinburgh. The interactive boombox played iconic tracks from the original 1984 film, creating a nostalgic connection for fans and building anticipation for the new release. Following the success of the boombox, we were tasked with creating a global toolkit for Netflix to reproduce the boombox in USCAN, LATAM and APAC, taking the UK-led activation global.
Full-service integrated marketing agency working with the world's largest entertainment, consumer, and lifestyle brands.
We create, plan, design and deliver experiences around the globe, down the road, or on your phone. Whether you’re looking for world firsts or just WTFs, we’ve done it all for the most recognised brands on the planet.
